1. Year of Leadership
  1. Far East Organization in 2003
  1. Home at Lakeshore
  2. Cycle of Life at Central
  1. A gift of $50,000 to AMKFSC
  2. Distinguished Patron of the Arts 2003
  1. A young bold initiative - Cafe@Hougang
  2. Yeo's Drink-Matching Contest
  1. SQLView signs landmark agreement with Singapore Government
  1. The Fullerton Singapore
  2. A Host of EXSAs for the Prchard Hotel and Golden Landmark Hotel
  3. Fire Safety Award
  4. SHA/SKM Service Gold Award
  1. An Oasis of a Home
  2. Oceania Heights - framing panoramic views
  3. Meeting market demands - short-term lease at Hong Kong Gold Coast
  1. Achieving Sales in Unity
  2. Every effort counts
  3. Recognising the Best in Sales
  4. A day in the life of two FEO Outstanding Employee Award 2003 recipients
  5. In Appreciation
  6. New Appointments
  1. Boundless Creativity in Limited Space
Archive Section
Disclaimer
Copyright Far East Organization 2003/2004

Residential land in the city is scarce. Homes are small. However, as can be seen from the overwhelming response to the sleek, stylish, centrally located ICON and Strata developments, city living appeals to a young trendy niche market. For them, having the sleepless city with its myriad of conveniences and non-stop action at their doorsteps is irresistible.

Despite the constraints of planning for city living, Far East Organization has been able to wield its 21st century magic and unleash its creativity in these homes. “Space is a premium in the city. Our design must maximise every space that we have so that no space is wasted. Owners have to feel that their purchase is value for money,” says Mr Chng Kiong Huat, Assistant Director of Project Development, Far East Organization.

Blending Manhattan style urban living with the buzz of the local city scene, lofts are created at both ICON and Strata. “Strata’s 6m high ceiling adds 100% more volume to the homes, making them look and feel more airy and brighter. This design provides urbanites with another distinction to urban living,” adds Mr Tang Guan Bee, owner of TangGuanBee Architects, who designed Strata.

Keeping in mind the active and busy lifestyles of the professionals living in ICON and Strata, the designs and finishes of the apartments are kept uncomplicated and easy to maintain. “With the convenience of living in the city, we expect the number of guests visiting homeowners to increase. Far East Organization has thus designed the living space and kitchen area with entertainment as the focus. The two spaces are located side by side with an open concept so that the host can still entertain while preparing the meal,” says Mr Chng.

Understanding city dwellers’ yen for expressing their individuality and independence, the apartments come with a choice of different thematic concepts and range of materials to suit homeowners’ tastes and lifestyles. Homeowners have the creative freedom to personalise their living spaces and transform the interior into any style they choose.