YHS Sales & Marketing Conference 2008 held on 8th January at The Grassroots Club marks an important date for everyone at YHS. It was a platform to review YHS's past year performance and to share the coming year's sales targets and marketing plans.
2007 ended with roaring results as YHS achieved a 12 percent growth against 2006. This was made possible with the sales team's efforts in improving its distribution penetration covering supermarkets, general provision stores, eating places and the vending sector. Supported by aggressive marketing activities, YHS achieved positive growth for its Asian drinks, H-TWO-O isotonic drinks and Pink Dolphin fortified water. To reach out to the younger set of consumers, YEO'S has also successfully launched the Asian drinks and Ready-To-Drink tea products in convenient PET 500ml packaging.
With unrelenting efforts by its R&D team, YEO'S will be introducing new exciting beverages in 2008 to meet the changing needs of today's consumers. In line with our government's efforts to promote healthy eating and drinking habits, YEO'S will also make the effort to promote healthier choice of drinks for our consumers. |