A house to call my own
Yeo Hiap Seng Limited
Far East Organization is the majority shareholder of homegrown food and beverage company, Yeo Hiap Seng Limited (YHS).
Blessed with a rich heritage, YEO'S is a brand synonymous with authentic Asian beverages and Southeast Asian sauces. With rising demand for Asian offerings, YEO'S has stepped up its efforts in rapidly developing markets all over the world. One could easily find a product under the YEO'S branding in world-class financial centres like New York or London, as well as in remote parts of Cambodia and Indonesia.
With direct manufacturing facilities in Singapore, Malaysia and China, YHS has an excellent combination of efficient production and packaging methods that meet the highest standards, producing a wide range of products from carbonated soft drinks, non-carbonated Asian drinks, fruit juices, culinary sauces, noodles to canned food. Its popular brands include YEO'S, H-TWO-O, Justea and Pink Dolphin.
Given its knowledge and expertise in local markets, YHS has been appointed the bottler and distributor for international brands such as Pepsi, 7-Up, Evervess, Miranda and Mountain Dew. Its invaluable experience in distribution has also forged distribution partnership for brands such as Evian, Volvic, Allswell and Red Bull.
YHS made its first foray into property development with Tivoli Gardens, a 59-unit landed estate in District 19. This was followed by the launch of The Sterling, Gardenvista and landed properties such as Tai Keng Villas, Parry Green, Chuan Villas, and Princeton Vale. Its latest development is Jardin nestled along Bukit Timah.
Today, YHS has grown into a successful food and beverage group of companies with an international presence. It will continue to focus on its core business and sharpen its regionalisation thrust, especially directing its efforts on the dynamic East Asian region particularly China, Southeast Asia, Indo-China and the Indian subcontinent.
Yeo Hiap Seng Limited, www.yeos.com.sg.